Where are you located?

Cookie policy

This website for Edelweiss® of Heineken Brouwerijen B.V. of Tweede Weteringplantsoen 21, 1017 ZD Amsterdam, The Netherlands (acting under license granted by Brau Union Österreich) ("HEINEKEN") uses cookies to give you a better online experience. In order to make full use of this website, your computer, tablet or mobile phone will need to accept cookies. We feel that it is important that you know what cookies our website uses and for what purposes. This will help to protect your privacy, while at the same time providing you with the best online experience.


HEINEKEN aims to make your online experience and interaction as informative and relevant as possible. We use cookies or similar techniques to achieve this. Please note that by continuing to use our website, you are agreeing to our using of cookies in the manner set out in this Cookie Policy. We therefore feel it is important that you read this Cookie Policy carefully, so that you know what cookies our website uses and for what purposes. If you do not wish to accept cookies in connection with your use of this website, you should not accept cookies via the pop-up banner, or you may choose to turn off your cookies (see paragraph below on how to do this) - but this may affect the functionality of the website. 



What is a cookie?


After you submit the age-gate form and enter our website, it will make use of so-called "cookies". Cookies are small text files containing small amounts of information which are downloaded and may be stored on your user device e.g. your computer (or other internet enabled devices, such as a smartphone or tablet). At HEINEKEN, we may use similar techniques, such as pixels, web beacons and device fingerprints. For the sake of consistency, all these techniques combined will be hereafter referred to as ‘cookies’.

This Cookie Policy provides you with information about the cookies we use and why. Our Privacy Policy sets out full details of the other information we may collect and how we may use your personal information.



Cookies used on the Website


HEINEKEN uses several different types of cookies. Some of these are session cookies which are temporary and allow us to link your actions during a browser session. Session cookies are erased when you close the browser. Other cookies are persistent cookies which remain on your device for the period of time specified in the cookie.

The Website uses cookies for the following purposes:



Required cookies are essential and help you navigate the website. They enhance the user friendliness of the website for visitors. These cookies make sure that you only have to pass the age-gate once and that your basket is saved during all the steps of your checkout process. These cookies also help to support website security and basic functionality.



Performance cookies help us to understand the behaviour of our visitors and the usage of the website in an aggregated manner. For instance, we can use these cookies to gain insight into how our visitors use our website. This means we can find out what works and what doesn’t, it allows us to continuously improve the website, and measure how effective our advertising and communication is.  



We use Google Analytics cookies to obtain an overall view of visitor habits and visitor volumes, and to help improve the overall experience on our website. Google only processes the data obtained via this website in an anonymous form. You may refuse the use of cookies by selecting the appropriate settings on your browser as described above. Furthermore you can prevent Google’s collection and use of data (cookies and IP address) by downloading and installing the browser plug-in available under https://tools.google.com/dlpage/gaoptout?hl=en-GB#. You may disable the use of Google Analytics by clicking on this LINK. This link creates an opt-out cookie which prevents the further processing of your data. For more information about Google Analytics cookies, please see Google's help pages and privacy policy - GOOGLE'S PRIVACY POLICY and GOOGLE ANALYTICS HELP PAGES.



The website allows cookies of plugins of third party social networks (e.g. Facebook, Instagram, YouTube, Twitter, LinkedIn). This enables you to share content of the website on such social networks. Further, these plugins also enhance the user friendliness of the website, for example with the Facebook plugin on the website users can simply register to the website with their Facebook account details. These third parties may use cookies for their own purposes. HEINEKEN has no influence over how these social media networks make use of your data. These third party social networks would not be able to read the cookies collected by HEINEKEN. For more information regarding the cookies set by the social media networks please refer to their own privacy and cookie policies.



Advertising cookies will remember your product and page preferences and in general that you visited our website. We strive to provide you with advertisements relevant to you and your interests on other online platforms, where available, on the basis of your visits and surfing behaviour on our website and other third party websites. Based on these interests, we develop a segmented profile and then adapt the content and the advertisements on our website for various groups of customers. Third parties that set cookies via our website may also try to find out what your interests are in this way, and this information may also be used to present you with content or advertisements that appear more likely to be of interest to you on other, non-HEINEKEN websites. In this case, the information about your current website visit may be combined with information from previous visits to websites other than ours. These advertising cookies are also used to limit the number of times you see an advertisement as well as help measure the effectiveness of advertisements. Even if these advertising cookies are not used, please note that you will be provided with advertisements on our site; however, these advertisements will not be tailored to your interests. These advertisements can, for instance, be modified according to the content of the website. You can compare this type of content-related Internet advertisements with advertising on television. If, say, you are watching a cookery programme on TV, you will often see an advertisement about cooking products during the advert breaks while this programme is on.



Control your cookie settings


Once you have given us your agreement to the use of cookies, we shall store a cookie on your computer or device to remember this for next time. If you wish to withdraw your cookie consent at any time, you will have to delete our cookies using your internet browser settings. You should do this through the browser settings for each browser you use. Please be aware that some of our services will not function if your browser does not accept cookies. However, you can allow cookies from specific websites by making them “trusted websites” in your internet browser. The following links may assist you in managing your cookies settings, or you can use the 'Help' option in your internet browser for more details. 







To block Google Analytics cookies specifically, you can install the “Google Analytics Opt-out Browser Add-on” provided by Google.



Concluding Remarks


We will keep this Cookie Policy under review and make updates from time to time. Any changes to this Cookie Policy will be posted on our website page and to the extent reasonably possible, will be communicated to you. You can consult this web page for the latest version. If you have any further questions and/or comments, please contact webcentre@heineken.com