What is a cookie?
After you submit the age-gate form and enter our website, it will make use of so-called "cookies". Cookies are small text files containing small amounts of information which are downloaded and may be stored on your user device e.g. your computer (or other internet enabled devices, such as a smartphone or tablet). At HEINEKEN, we may use similar techniques, such as pixels, web beacons and device fingerprints. For the sake of consistency, all these techniques combined will be hereafter referred to as ‘cookies’.
Cookies used on the Website
HEINEKEN uses several different types of cookies. Some of these are session cookies which are temporary and allow us to link your actions during a browser session. Session cookies are erased when you close the browser. Other cookies are persistent cookies which remain on your device for the period of time specified in the cookie.
Required cookies are essential and help you navigate the website. They enhance the user friendliness of the website for visitors. These cookies make sure that you only have to pass the age-gate once and that your basket is saved during all the steps of your checkout process. These cookies also help to support website security and basic functionality.
Performance cookies help us to understand the behaviour of our visitors and the usage of the website in an aggregated manner. For instance, we can use these cookies to gain insight into how our visitors use our website. This means we can find out what works and what doesn’t, it allows us to continuously improve the website, and measure how effective our advertising and communication is.
GOOGLE ANALYTICS COOKIES
Advertising cookies will remember your product and page preferences and in general that you visited our website. We strive to provide you with advertisements relevant to you and your interests on other online platforms, where available, on the basis of your visits and surfing behaviour on our website and other third party websites. Based on these interests, we develop a segmented profile and then adapt the content and the advertisements on our website for various groups of customers. Third parties that set cookies via our website may also try to find out what your interests are in this way, and this information may also be used to present you with content or advertisements that appear more likely to be of interest to you on other, non-HEINEKEN websites. In this case, the information about your current website visit may be combined with information from previous visits to websites other than ours. These advertising cookies are also used to limit the number of times you see an advertisement as well as help measure the effectiveness of advertisements. Even if these advertising cookies are not used, please note that you will be provided with advertisements on our site; however, these advertisements will not be tailored to your interests. These advertisements can, for instance, be modified according to the content of the website. You can compare this type of content-related Internet advertisements with advertising on television. If, say, you are watching a cookery programme on TV, you will often see an advertisement about cooking products during the advert breaks while this programme is on.
Control your cookie settings
Mozilla Firefox: HTTP://SUPPORT.MOZILLA.COM/EN-US/KB/COOKIES
Adobe (flash cookies): HTTPS://WWW.ADOBE.COM/SUPPORT/FLASH/DOWNLOADS.HTML
To block Google Analytics cookies specifically, you can install the “Google Analytics Opt-out Browser Add-on” provided by Google.